Notes on Human Behaviour and Digital Signage

Digital signage performance is often discussed in terms of data. Operational statistics offer technical confirmation.

However, audience behaviour determines effectiveness. A display can be operational, still have limited impact.

Recognising the difference supports better planning. when content fits attention patterns.

Limits of data-driven evaluation

Logs confirm delivery. This information is important.

What metrics cannot measure is whether messages are noticed. Content can rotate perfectly without improving understanding.

Relying solely on data misses human factors. It requires behavioural awareness.

How people actually interact with digital signage

Attention is brief. Screens are glanced at.

Proximity affects noticeability. Screens placed along natural pathways are more likely to be noticed.

Because work or movement continues, visual hierarchy matters. Clarity improves recall.

Placement and context as behavioural factors

Placement is one of the strongest behavioural factors. A clear message placed off-path be ignored.

Environment shapes expectations. Information designed for shared spaces require redesign.

Observing movement patterns reduces wasted effort.

How repetition supports awareness

Consistency supports recall. Awareness increases gradually.

Change can spark interest. In daily use, familiar layouts support understanding.

Repetition reinforces memory. It supports learning through exposure.

Applying behavioural insight to signage

Observation informs placement. How they glance improves outcomes.

When signage aligns with behaviour, screens become effective quietly.

This behaviour-led approach explains success. Not just for metrics.